A European buyer I spoke with was sourcing premium dried mushrooms through a trading company. Good product, but margins were tight. They assumed direct factory contact in China was only for huge orders.
Then they visited us. At Dongwang Market, they met 5 specialized dried goods merchants in one morning. They compared samples, negotiated directly, and secured pricing 20% below their previous cost. The game-changer? Building a relationship with one family-run supplier who now tailors mixes for their market.
Their story isn't unique. It's about accessing the cluster of suppliers most importers fly right over.
How much of your product cost is layers of distribution?
Henry