{"contract":"dw28.public-trend-signals.v1","item":{"content_sha256":"15c462124b222baa47a9e0ee724b3ee43d22776e95b1d09f17263c5fdf6a95ce","lane":"品类机会","metrics":[{"basis":"全国网上商品零售额","label":"网上吃类商品零售额同比","unit":"%","value":15.8},{"basis":"限额以上零售业单位 · 全品类","label":"便利店零售额同比","unit":"%","value":5.2},{"basis":"限额以上零售业单位 · 全品类","label":"超市零售额同比","unit":"%","value":4.1}],"modified_at":"2026-10-31T03:10:54+00:00","observation":"结合线上渠道、便利店和超市的客群，探讨零食、饮料、速食的包装组合、起订量与补货节奏。","period":"2026 年 1—9 月","published_at":"2026-10-31T03:10:54+00:00","scope":"宏观零售统计不代表某个 SKU 的销量；品类标签是东旺选品关注方向，实际需求需对接确认。","source_id":"nbs","source_name":"国家统计局","source_published":"2026-10-19","source_url":"https://www.stats.gov.cn/sj/zxfb/202610/t20261019_1965614.html","tags":["休闲零食","饮料饮品","方便速食"],"title":"食品消费与零售渠道：寻找适配品类。"}}